E-commerce sites can be the best way to sell your own products directly to the public,or to run your own retail company sourcing and selling goods. Whether you are a small cottage industry making your own crafts, a developer selling your own software and apps, or a physical shop that wants an online presence, creating and managing an e-commerce store is often a far better way of doing it than trying to sell through other channels like eBay or Amazon (though for some retail businesses using both approaches together is the best solution).

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Your Site

When it comes to designing your e-commerce site, you have probably put a lot of thought into it, for example how to implement an online shopping platform like Magento ecommerce and apply the right sort of Magento themes and tools to make your site work the way that you want it to for your customers. However, what you may not have considered so much is the other functionality and content you will want on your site, outside of your actual online catalogue and shopping cart system. One of the most important parts of running your e-commerce business, however, is getting people to find your site in the first place, and for that additional content is very important – this is why your website should have a blog.

Also see: Setting up a WordPress eCommerce Website: Good or Bad?

Why Does a Blog Help You Market Your Site?

A blog attached to your e-commerce site fills a number of roles that help you get more traffic, increase brand awareness, and win over your visitors. Here are some of the benefits blogging can offer:

  • You can write articles that will help boost your site’s search engine rankings for relevant search terms, by using a good keyword strategy.
  • Blog content is by its very nature sharable, so you can promote your site using it on social networks like Facebook and Twitter.
  • It gives a reason for regular customers to keep coming to your site even when they aren’t specifically looking to buy something.
  • It lets you create content that can enforce your brand identity and give readers a sense of the kind of company you are.

What Type of Content Should Your Blog Have On It?

The kind of things you should put on a blog for your e-commerce site should be interesting to the type of people you want to buy your stuff. If you sell business productivity software, you can write about SME business topics. If you sell handmade jewellery, you can blog about how you make the things and give a personal touch. By tailoring what you write to who your target customer is, you will find it easy to use the keywords they are searching for and a brand voice that will make you sound authoritative, friendly, fun or whatever your brand identity is meant to be!

Remember too that blogs don’t just have to contain words – you can mix things up with some video posts and image galleries too!

Adding a blog to your online sales site is a really good way to attract more business and give your site a richer feel for its visitors.