Whether you are blogging about your pet cat or software development, your site needs to have good functionality. Some bloggers may think that choosing a template that is visually appealing is the most important thing but, although appearance does of course matter, many beautifully designed blogs lose followers because the site doesn’t function properly. Web design is not only about making a product look good, it is also about making something that fosters a positive user experience. Adysfunctional website design will also negatively impact its SEO ranking, since users will get frustrated with it, contributing to inflated bounce and exit rates. If your site doesn’t rank highly in search engines your site will struggle to attract traffic, which for business owners means reduced sales, and therefore profit. Don’t let your business down by making a site that doesn’t work properly, and pay attention to the following rules.


Hit the Goal

Consider what you want to achieve through your blog; what is your goal? If your blog is a part of an ecommerce business, the goal will likely be selling a product, or perhaps you have a travel or arts blog, in which case your goal might be sharing information and experience, and gaining followers. Let’s stick with ecommerce as an example. As shown by these examples of online stores, ecommerce sites should be optimized and streamlined to achieve sales. Anything that gets in the way of a potential customer and completing their purchase, in terms of user experience, will damage your conversion rate. This means that customers should be able to navigate the site easily and efficiently, with clearly visible calls-to-action, payment and shipping information, and accurate product descriptions.

Meet the Demand

Perhaps the most fundamental let down to the functionality of a website is the inability to meet the web traffic demands of your users. Although not strictly to with design, when a website experiences traffic overload, pages will load slowly, if at all, and can negate the effects of good functional design. Therefore the simple practical step of making sure your server can handle the highest volume of traffic you can afford, is paramount; it always pays to be prepared as your business grows. These days server providers tend to offer a wide range of capacity options, like these ones for example, to cater to your specific current and potential needs.

Put Yourself in the User’s Shoes

When making and designing a website or blog, it can be difficult to think about it from an outside perspective, but this is vital to consider how your potential visitors will experience the site. First of all, try to take into account what they will want and expect from your site, and how you can meet these expectations most effectively. Ask yourself, for instance, what page are they most likely to view first, and what should it contain? In order to be able to empathize with the user and see your site from their prospective, you also need to know your target audience. That is, the age group they fall into, their interests and, perhaps most importantly, why they are visiting your site. Once you have familiarized yourself with the user, you will be able to make a much more informed judgment on how to tailor your website for them.

So, if you are making a new site, or just want to revamp an old one, remember that functional design is just as important as beautiful design.