hese days everybody wants to increase their business popularity and want to get more revenue from their product and business. Marketing is the best way to increase popularity and also for success of the business. But marketing is an expensive way to promote any product firm and it is also a tough work to do.
But in 90s, probably in 1997 John Audette and Bruce Clay find a thing called Search Engine Optimization (SEO). It also called online business promotion or website promotion. Now there are two type of business promotion one is off line like door to door marketing and second is online business promotion which is called SEO. Now there is a question how it helps to improve business. Search Engine Optimization helps to optimize the search on search engine, web directories etc.
There are several steps in Seo:-
- Firstly we should have a website on our business or product theme, for example if you are a real estate agent, so you should have a website on real estate or property theme. Website should be seo friendly,
- There are some points of seo friendly website
- Try to keep your keyword in your subpages URL.
- Avoid Flash in website
- Choose a user friendly design
- Use original and user friendly content (articles)
- After completion of the website designing, analysis of your competitor and select keyword according to your website and competitor.
- Upload Meta tags on every page according to your services.
- At Last start seo work like directory submission, bookmarking, article posting, forum participation etc.
- After all of this process your selected keywords would be rank on Google’s 1 or 2 page. It increase the chances that user will come to your site.