As streaming services continue to grow in popularity and fight it out for top honors in an intensifying streaming war, a new Montreal, Canada-based company called Playster is looking to shake things up.
According to a recent study from Nielsen, “smartphone usage, and streaming while mobile, has skyrocketed. In 2014, people were spending about 43 minutes a day, collectively, on their smartphones. That amount of time has risen to 1 hour and 39 minutes.”
There’s absolutely no denying the fact that people love streaming their entertainment and that it’s becoming increasingly prevalent in our lives — a Broadway show recently made history when it was streamed live online! — but despite its popularity, there does seem to be a big gap in the marketplace.
Think about it: If you regularly consume entertainment in more than one form (we’re talking music, movies, books, games — you name it), then you’re undoubtedly trying to keep track of more than one subscription. That not only means trying to stay on top of multiple fees, but also constantly logging in and out of different accounts throughout the day while you’re on the go.
The Birth of Playster
That’s where Playster comes in. Dubbing itself the world’s first all-in-one streaming service, it brings together books, audiobooks, music, movies and games in one platform. CEO Philip Keezer recently shared the inspiration behind Playster in an interview with Digital Book World, explaining that it’s all about making things easier… and more affordable.
“We wanted to cater to people like ourselves — people who really love entertainment and want a bit of everything,” he told the outlet. “Subscription services are expensive as it is, and when you start looking at more than one it can quickly become unmanageable. We knew we could offer people better value by bundling it all together.”
That value includes unlimited access to Playster’s entire catalog for $24.95 month. The service is accessible through any online browser, as well as through its Apple and Android apps, and currently houses 300,000 e-books and audiobooks from the Big Five publishers (including Simon & Schuster, Macmillan and HarperCollins UK), as well as millions of songs, plus classic movies and games. All with zero restrictions.
Currently, Playster the only subscription service offering unlimited audiobooks. Unlike Audible, which charges $14.95 per month for access to one audiobook, plus a rotating selection of titles, and Scribd, which gives readers three books and one audiobook for $8.99, Playster has foregone the pay-per-play scheme. Instead, it allows bibliophiles to listen to as many titles as they want online and offline.
In addition to all the perks that come along with paying one flat monthly fee and having everything in one place, Keezer also set out to make the all-in-one model easy to use. Playster promises optimal content discovery with the help of playlists (sorted by mood instead of genre) and custom recommendations based on consumption and personal preferences.
As Keezer told DBW: “The fact you can discover content from other media types based on your user profile makes it so much easier to find new things.”
To set itself even further apart from the pack, the company also offers a free Combo Box, which includes a 7-inch Android tablet and HD headphones, to anyone who signs up for 12 months. If you’re curious about giving it a try, you can sign up for a free 30-day trial.