white-hat-seo
Many of us have heard about White Hat SEO or the ethical use of SEO. However, we are not aware that white hat SEO techniques can be implemented to improve the presence of a website on social media and at the same time to fulfill the various requirements of the clientele. The importance of White Hat SEO has grown phenomenally following the introduction of the Google Penguin update.

Adopting White Hat techniques is vital for any website to achieve a good rank in the various search engines, especially Google. Google rewards websites which follow these techniques and have unique and worthwhile content.

How White Hat SEO can be used to better Social Media presence

White Hat SEO techniques assist in generating increased volume of traffic to your website. As a result, there is a spike in sales leads and your online presence is felt more. Your site also gets the chance to compete with other sites and occupy the position of a market leader. These techniques also will help you get long-term results. Some of these techniques have been discussed below:

1) Writing quality and unique content
Writing high quality content with a touch of uniqueness for your site or blog and sharing it on various social networks will draw visitors to your business. Know who your target audience are and try to author content accordingly.   

2) Link building
You can increase link sharing and link building with the help of good quality and unique content. However, you should always keep away from spammy links and try to obtain links from well-known sites. Perform activities like article submission, press release, and blogs to promote link building. Proper back linking will contribute to promoting your business and produce higher website traffic.

3) Keyword research
Choose suitable and competitive keywords for your content. The keywords should also be relevant to your products or services. Competitive keywords are frequently used in social search by knowledgeable users.

4) Proper tagging and coding
Coding your site rightly is important for better accessibility and navigation. Use the proper blend of anchor text, alt tag, heading and title. This will boost the chances for the site to rank high on various search engines.

5) Social media marketing (SMM)
SMM is a decent method of promoting your business through various social media sites like Facebook, Google, Twitter, FourSquare, Instagram, LinkedIn, YouTube, and Yelp with posts and regular updates. This is particularly effective for creating brand awareness among consumers.

6) Build link popularity
Direct communication with the clients, reading customer responses, commenting, and offering solutions for their problems play a key role in link popularity.

What can White Hat SEO professionals do to enhance your social media presence?
White Hat SEO professionals can help you better your social media presence in the following ways:

  • They will evaluate and discuss with you about your present SEO strategies
  • They will set new and practical objectives to ensure that your online presence is improved. They will make an action plan taking into account where you are at present and where you desire to be.
  • They will use the appropriate tools for analytics and combine them with the new strategies
  • They will try to create an all-inclusive plan for including White Hat SEO features into your routine business operations

There are a number of things to be borne in mind if you plan to make the most of White Hat SEO techniques. Make sure that the keyword density does not surpass 5%, well-researched keywords are used and there is no duplicate content. As a whole, you need to streamline your search engine optimization strategies to get better results for your site or blog. If you are thinking about choosing an SEO company, always check its performance and customer reviews.