Writing a bid is easy, right? Actually no, it really isn’t. Many funding bodies are inundated with bids and it is becoming increasingly difficult for charities and businesses operating in the voluntary sector to get their proposals accepted.
Of course it isn’t any easier in the business world either. Companies need to be fully prepared if they want to be the successful bidder for a lucrative contract. Some companies prefer to do their bid writing in-house, but others find that hiring a professional company such as Executive Compass is a more successful strategy.
If you do choose to pay someone else to prepare your bid, here are the qualities your bid writer needs.
Bid processes are usually very strict. In most cases the bid will need to be in a specific format, so the writer should stick to this like glue. Now is not the time to get creative and produce a document formatted according to the bid writer’s personal preferences.
Write Compelling Sales Copy
A bid is your opportunity to sell your company’s services. You only get one chance to shine, so make sure your writer is skilled at producing compelling sales copy. Answer the questions provided and explain exactly why your company is a good fit for the job.
Jargon is the enemy. Highly technical writing is sometimes necessary, but it is usually better to assume that the person reading the bids is not an expert in your industry.
Do Your Research
It may sound obvious, but research is essential. Firstly, you need to make sure that your company is qualified for the bid; otherwise you have just wasted an awful lot of time and money preparing a bid that doesn’t stand a chance of success.
Decide whether you can deliver the project and whether it is financially viable. You also need to give reasons why your bid should be considered above all others. So do your research and give the bid writer something to work with.
Provide Backup Evidence
Good graphics make a bid stand out from the crowd. If backup information in the form of plans, drawings, statistics, etc. is necessary, have this ready in plenty of time.
Stick to the Word Count
Don’t overrun on the word count. Find out what the recommended word count is and aim for around 80% of this figure. Verbosity is to be avoided with writing bids. The writer needs to get the information across succinctly, whilst covering all of the necessary points.
Proofread and Review the Bid Document
Writers are much too close to their work to do a good proofreading job, so ask at least two other people to read through the bid to check for typos, mistakes, and formatting errors. Next, use the bid evaluation document to critique and review the bid from an objective standpoint. If you don’t get the right information across, your bid is doomed.
Attention to detail is important when writing bid documents, but a good writer will transform stale text into a winning bid, so if writing is not your strong point, outsource your bid writing to a professional company.