Setting up a website used to be something that required at least two things â€“ knowledge of the technical side of website creation, and some investment in things like a domain and hosting. Happily, we are no longer in the dark ages (or, the late 90’s, at least!), and now, an attractive, easy to manage website is something that is accessible to just about any small business, writer, or individual with something they would like to share. Thanks to smartphones and tablets, you can have a blog you update on the go, and you can use this as a place to discuss your hobbies and interests, or as a way of easily promoting any business ventures you are involved with.
You can also host your site on a wide range of different solutions, for very little money. You can get hosting that offers you all kinds of features and benefits for just a small monthly fee from companies, and these organisations will keep your site up and manage all the server side stuff for you. But why is hosting now such a negligible cost in terms of running a website?
The Highly Competitive Hosting Market
Server farms are expensive to set up and costly to run, but once a business has established one, there are plenty of people who need those server resources for their business or personal websites. As web hosting companies became more common, they strived to attract customers in what quickly became a very competitive market. This drove costs down for the customer, as usually happens in economics when there are a large number of players in the field. This meant that the cost to the consumer became essentially the minimum a company could offer while still remaining viable, which means great deals for you as a potential site owner.
Added Value in the Hosting Industry
When a market is saturated with very similar companies offering similar services at equally low prices, the next route a company has to go down to attract customers is to offer added value. In hosting, this comes in the form of additional features in their packages on top of the basic hosting, so you now see companies offering you things like free advertising credit with your hosting deal, or very feature rich CMS and web design software to help you build and run your site. You also see companies competing in terms of the actual technological solutions they offer, so you see innovation in terms of things like cloud hosting coming to the fore. You also see companies trying to do things like run their server farms in a greener way, to attract environmentally conscious customers.
What all of this means is that as a consumer you have a great deal of choice when you need a hosting service, and it is one of those rare situations where sometimes a deal can seem too good to be true, but it actually is legitimate. This means it does pay to spend some time researching and shopping around before choosing a web host.