Mobile applications are an important factor in business marketing at the moment and there are no visible signs that would indicate that the situation will be changing any time soon from this point of view. The rise in popularity of mobile apps is directly related to the evolution of mobile devices, or smartphones. Any other type of mobile device has been pretty much eradicated by a joint effort that sought to put a smartphone in the hand of everyone who would hold a slide phone, flip phone or even a regular physical keyboard phone.

Today, mobile phones and apps have a big play to part in how businesses approach and interact with their clientele, because it allows them to get a broader sense of the ways in which customers react to certain products or services. That being said, a mobile app has to be presentable and appealing so that the company can maximize the return on the app developing investment.

Many companies feel lost when venturing into mobile apps for the first time. It’s not what they signed up for and didn’t expect times to change so radical. Nevertheless, this is how things are, and unless your mobile app is spotless, it won’t bring any customers to your business. In that regard, we have prepared some of the best tips on what to look out for when designing the all so important UI for your application.

  • The first thing that is going to show up is the color scheme. No matter how you go about the design after that point, you must choose an appropriate color scheme that achieves multiple things: It matches the colors of the company or the company logo/brand, it uses appropriate colors that work for the theme and feel of the app’s UI design, and it uses an appropriate number of colors for the UI, so that it doesn’t feel underwhelming or overwhelming.

  • Once the color scheme is selected, it’s time to move on to the actual UI philosophy. Currently, mobile app trends suggest that the best approach for Android applications is Google’s Material Design. The minimalistic UI model combined with subtle shading make for a visually rewarding application which many are attracted to even today, years after the concept was first introduced.

  • The minimalistic approach is universally considered a good idea at the moment because people have gotten past the initial awe of smartphones long ago, and all the flashy UI tricks are not that important to them anymore. With that in mind, designers need to look to take minimalism even further. One of the most popular types of app designs is the hamburger design which has all the different categories of the app placed one under the other like a hamburger would arrange ingredients between buns.