As a business owner, you know how important it is to have a strong online presence. E-commerce sales have risen significantly in the past few years and will continue to do so in the future. If your potential customers are buying from your competition and you still cannot manage to generate sales online, you are at a disadvantage. Generating traffic online, however, is not as easy as it may sound. At first, you may count on referrals from friends, current clients, and family to generate sales online. However, to have a sustainable online business model, you need reliable expanding traffic. To achieve this, you need to know about search engine optimization or SEO.

SEO is the process of using various optimization methods to improve your site rankings in search results. The higher you rank; the more traffic you receive. In fact, it has been proven that only the first top 3 results in Google searches or Bing or Yahoo searches get the most amount of traffic.

SEO is a time-consuming process that requires a lot of on-site optimization and off-site optimization work. Unless you have enough free time and knowledge to do SEO yourself, it is recommended that you outsource this task to a professional SEO service.

How to Choose a Good SEO Service

There are plenty of SEO companies out there, however, not all of them are created equal. Some will use blackhat techniques that could get your site blacklisted by Google and Bing. Blackhat SEO is very common and many SEO agencies use it to achieve faster results. However, in the long run, it is very detrimental to the growth of your site. Finding a good SEO agency like Youth Noise takes time and efforts. Chances are, your friends and business partners already know some good agencies and they could give you some recommendations.

You should ask to see the list of current and past projects of the company. If they have been used by big brands, it is a good sign that they are legitimate. However, the price tag may be high too. To get affordable prices for good services, you have to compare different agencies before making a decision. Agencies like will do their best to draw up a marketing plan that fits your budget. Remember to stay away from agencies that promise lighting-fast results. Those are often blackhat and bogus.