We all want to get our website found right? Well, there are lots of things that influence search engine optimisation and the best way to a successful website is a strong digital marketing strategy. One aspect of a digital marketing strategy that you should control closely is on-page factors. These are the things your website contains that influence your ranking on Google.
SEO directly affects your sales and revenue, the more website traffic you have then the more people you have as prospectus clients. No one can purchase your product or service if they cannot find you. Digital marketing is made up from on-site and off-site SEO. Off-site SEO is important to ensure your website ranks above your competitors, but here we are focusing on on-site SEO and the best ways to optimise your website for high authority and strong rankings.
1. Quality content
With lots of tricks out there that claim to boost your website ranking, it can be easy to forget the basics. Content written to a high-quality is the best thing for website SEO. A post written with poor grammar, boring topics and no spark is going to bore anyone who finds it.
Be sure to write in an intriguing and informative way. People love to think they are getting something for free, so provide them with helpful tips and advice related to your service. This will engage and entice them into your website.
There are lots of different writing strategies that can transform good content to great content. You want to inspire people to feel the need to share the information you have taught them with their friends. This motivates them to share your content on social media, therefore reaching thousands of people you may not have been able to reach without that one single share.
2. Strong keywords
It’s no good using keywords for your product or service that no one actually uses to search for what you’re offering. You need to research the most common keywords and phrases that people use when looking for a business like yours and be sure to incorporate them into your content.
Be careful though, you don’t need to keyword cram your content; it is highly obvious and would instantly put a reader off. Add them in subtly and don’t compromise your content for keywords too much. You can use tools like Google Keyword Planner to help you get estimates for keywords.
3. SEO Keyword placement
It’s important to be placing the keywords in the correct places to give your website maximum SEO. Firstly, the keyword should be placed in the page title. As well as incorporating the keyword in the title, you should also be trying to make the title interesting so that people will want to click on it.
The keyword should also be in the header, subheadings help both Google and readers understand what the blog post is about. Be sure to use the keyword at least once in a subheading. The keywords should also be in the alt-tag of the images used in the content to confirm to Google the subject of the content.Image optimisation and alt text are just as important as the content optimisation.
Finally, the keyword should be in the URL. This is what comes after the ‘.com’ in your web page. Again this is to help assist Google in knowing what your blog post is about. Place all the keywords correctly and there is no chance that Google cannot know what your content is about.
These three things are the most important SEO techniques you should be using onsite to ensure high rankings and significant traffic from Search Engines. If you are not very good at writing content or developing strategies, you should consider using a creative digital marketing agency to carry out proven SEO methods to increase your website’s traffic.