You have a video. It’s awesome and it’s going to get your message out there. You just need a way to distribute it. Fortunately, that’s not a problem. Today, video distribution is one of the easiest things to do. That doesn’t mean it’s effortless, but most people are already on Vimeo and YouTube, so all you have to do is properly plug into those sites and ride the wave of traffic.
You’ve probably heard of metadata before. It’s what the NSA is using to spy on you. Aside from government conspiracies, metadata refers to information about your video that search engines use to index it correctly. Since the search engines can’t see the content in your video, they rely on you to provide the information necessary to help them figure out what your video is about.
In your metadata, make sure you include the URL of your site – this is something that a lot of people overlook.
Submit a Video Sitemap
A sitemap outlines important information about your video. Unlike metadata, a sitemap helps search engines navigate the video itself. It tells Google, for example, what the video’s title is, its description, running time, and the intended audience.
When a supported video format includes this information, videos may be displayed with a thumbnail in search results along with important related content about the video.
Use Multiple Video Sharing Sites
The first site you probably think of when you think “video” is YouTube. Companies like http://youtubedownload.altervista.org/ have helped to popularize the trend of downloading copyright-free videos (legally) from the site, but there are other sites out there too. Vimeo, for example, is one of Google’s main competitors in the video hosting niche. Remember to respect IP when using downloaded content.
Metacafe, StumbleUpon, and even Flickr are all alternatives to YouTube. When you upload your video to most of these sharing sites, they will usually give you a code that you can copy and paste into other sites or blogs – making sharing really easy.
Don’t Forget Your Own Site
Don’t forget about your own website. Your video should be hosted there. If you want users to experience a commercial-free experience, your website is the perfect place. With sharing sites, you have to be willing to give up at least some control over what YouTube (or the specific sharing site) plays at the beginning or end of your video.
Users will be forced to watch commercials before seeing your video. Sometimes, these commercials can be for competing products and services, which can be a little annoying. Using your own site to host the video gives you full control over what’s played.
RSS feeds aren’t dead. People still read. But, more than that, people watch video via those feeds. By simply attaching an RSS feed to your video, you can create a video podcast (a “vidcast”). This format is becoming more and more popular amongst mobile and tablet users.
Look For Niche Sites
Finally, if your video includes a specific topic, like gaming or cooking, look for niche websites where you can host your video. For example, if you have a video series about cooking, look for a foodie blog to host your latest video. Bloggers love well-done videos and it might just get you the exposure you need.
Steven Young uses marketing videos for his business websites. When he has the time, he likes to share his know-how with others online.