We see them everywhere, in the bottoms of drawers, on our desks, in purses and pencil cases all over but why are pens such a commonly used promotional item? With research showing that over half of the UK consumer market own at least one promotional pen, letâ€™s take a closer look at the practice of using promotional pens, the various types used and why they are so helpful in creating brand recognition.
First, let’s look at why pens make a good promotional item for any company to use.
A LOW COST YET FUNCTIONAL PROMOTIONAL ITEM
Companies find the use of pens attractive in branding because they are available for a relatively low cost, especially from high quality, reputable distributors such as Outstanding Branding, who are the leading agency to supply branded and promotional products. In addition to the affordable price point of the items, they serve a purpose and are functional items that are implemented easily into the consumersâ€™ day-to-day life, leaving a lasting impression. Pens are something that are used every day so putting one in the hands of a potential consumer gives them immediate access to your brand information and contact details.
One of the main benefits of using a pen as promotional item is the recurring exposure they give your brand. When a consumer uses your pen on a regular basis they are repeatedly exposed to the brand name and information leaving your company fresh in their minds, increasing the likelihood of them using your products and services. Having customers and clients use your promotional pens also exposes others to your brand, as they will notice it while working and interacting with the user. This in turn broadens brand awareness and introduces the company to many other potential customers.
Another great benefit of choosing pens as promotional merchandise is the wide range of options available as far as colours and text go. It is easy to select a pen that visually matches the other marketing materials of your business helping create a uniform look and feel for the brand, which is important in creating brand recognition. It is easy to make an item as common as a pen stand out and seem unique with the ability to customise the colour and text.
VARIOUS TYPES OF PROMOTIONAL PENS
Depending on budget and preferences there are various styles of pens that make ideal promotional branding items.
PROMOTIONAL METAL PENS
Although metal pens are the more costly of the pen options they are very high quality and stylish looking. Promotional metal pens are a great choice for any office environment and are quite long lasting. There sleek appearance leaves a professional impression and consumers enjoy receiving them.
PROMOTIONAL PLASTIC PENS
Promotional plastic pens are an extremely affordable option not only for pens but as far as branding products at all are considered. They are low cost, making it affordable to order in larger quantities and therefore a great branded product for large events and conventions. Plastic pens are available in a wide range of colours as well.
PROMOTIONAL ECO PENS
Eco pens are an environmental sounds selection for a promotional item combined with the functionality and commonality of a pen. There are many varieties of promotional eco pens available, including refillable options, environmentally sound materials for construction such as bamboo, and other options that make them an earth-friendly choice.
Other promotional pens that you can use include ball pens, and you could even stretch to highlighters, marker pens and pencils if you so wished.
AN AFFORDABLE SOLUTION THAT WORKS
Pens are fantastic promotional merchandise because of the affordability and effectiveness of them. With over half the population in the UK owning them it is clear they make their way into the hands and homes of the consumers. When purchasing promotional materials such as this it is important to use a knowledgeable and reputable source such as the experts at Outstanding Branding so you are able to guarantee you are getting high quality merchandise top promote your brand.