The number of websites that created for ecommerce is growing at a breakneck pace. This is mainly because of the ever-growing trend of online consumerism. If you are one of the many aspiring owners of huge websites like Amazon and eBay, this article will outline the basic step-by-step guide on how to get started.
Pick your domain name. For example: buysell.com. Choose a domain name that is catchy, easy to remember, relevant, and impactful. Some domain names are really cheap (as low as a dollar a year), and some could be really pricey (up to thousands of dollars per year). The price depends on the domain extension (.com, .net, .co, etc..) and the quality of the keyword in SERP’s. You can visit websites like Godaddy, Namecheap, and Bluehost to buy your domain name. (Learn more: Buying a Domain Name – Considerable Precautions & Tips)
Instead of setting up the servers yourself, you can just use the services of some reliable web hosting companies. Read online reviews and decide which web host is the most reliable. Your web host will be the one that maintains the servers that store huge amounts of memory that manage your traffic, photos, and other loads of data stored on your site. The price varies; it usually starts at $3 and could soar up to $130 depending on the amount of virtual storage needed.
Hire a skilled web developer and designer to establish your site’s front-end and back-end. If you are on a tight budget, you can hire freelancers on Upwork or Freelancer for this purpose. For those who want to skip the tedious selection phase, you can also opt for some web development agencies (if your budget is substantial). If you’re diligent, you can definitely find a team that can work on your site within an affordable range. Another option is for you to buy a software application like ‘Solo Build It!’ to do it yourself with little to no coding skills needed.
You can hardly call your website a ‘buy and sell’ website if it doesn’t have a shopping cart. A shopping cart feature enables the customer to click on one or more items to either buy or sell. After adding items to the cart, the customer is then directed to the payment gateway to close the deal. You may check with your web host to see if they do have a shopping cart application ready. If not, you can just make use of shopping carts like that of Zen Cart.
Choose your payment method. PayPal and Google Checkout are some of the applications that are easy to integrate into your site. You don’t have to shell out initial capital to get these payment gateways integrated, but they will charge you with fixed fees per transaction. You may also consider merchant accounts with your local bank. Merchant accounts allow customers to use major credit cards.
Last but definitely not the least, advertising is the key propel your online to success. There are many ways to launch your digital marketing campaign. You can go for SEO, PPC, Social Media, and Email marketing. You can also check if your web host offers SEO tools that enable your website to optimize its on-site SEO in order to try to get within the top 10 sites that pop on Google’s and other search engines’ results pages.
Despite the number of ‘buy and sell’ websites around, it’s never too late to launch your own. You can even purchase existing store and improve it through Exchange by Shopify Just create your value proposition backed with fervor and persistence. Remember, the first step to success is uniform and that is to BEGIN.