Colors are the phenomena of several visual insights. The one cannot taste, feel or smell the color but can show emotions towards color. One can only judge the color by seeing it. Color is often called the starting point of the design process as it is the only source through which everyone shows their craze. Gender and personality are the most common factors which determine the type of colors a person will wear or wanted to wear. Males are mostly seen dressed up in dark colors such as blue, black, green, gray, red, and brown. These colors are usually worn in various shades but they still consist of these primary tones. Females typically likes to wear lighter colors such as yellow, cyan, pink, lime, orange, green and peach. A color is a means of nonverbal communication and says a lot more than you can ever imagine. Women and girls also show their interest in wearing the darker colors that are normally associated with men but men normally do not like to wear lighter colors associated with women.


Psychological Properties
There are eleven basic colors which have fundamental psychological properties that are universal, regardless of which particular shade, tone or tint of it you are using. It is said that the type of color the one is wearing can determine the nature of him. It has been determined by many medical science that color can influence the viewer’s hormones, blood pressure and body temperature and also lots of things. Every color has its own positive and negative effect; negative effect shows when it is mixed with lighter or darker shade. Color can have a profound effect on one’s mood as well as their level of energy.

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So let`s see what are the eleven basic color and their positive and negative effects on one.

Red (Physical):
Positive: Physical courage, strength, warmth, energy, basic survival, stimulation, masculinity, excitement.

Negative: Demanding, aggression, strain.

BLUE (Intellectual):
Positive: Intelligence, communication, trust, efficiency, modern, duty, logic, coolness, reflection, calm.

Negative: Coldness, reserve, lack of emotion, unfriendly.

YELLOW (Emotional):
Positive: Optimism, confidence, self-esteem, emotional strength, friendliness, creativity.

Negative: Irrationality, fear, depression, Immaturity, anxiety, suicide.

GREEN (Balance):
Positive: Harmony, balance, refreshment, universal love, rest, renewal, reassurance, environmental awareness, peace symmetry.

Negative: Boredom, heavy, stagnant, blandness.

VIOLET (Spiritual):
Positive: Spiritual awareness, containment, vision, luxury, authenticity, truth, quality.

Negative: Introversion, decadent, suppression, inferior.

Positive: Physical tranquility, nurture, warmth, femininity, love, sexuality, survival of the species.

Negative: Inhibition, emasculation, physical weakness.

Positive: Neutral

Negative: Lack of confidence, dampness, depression, lack of energy.

Positive: Sophisticated, glamour, secure, emotional safety, efficiency.

Negative: Domination, coldness, menacing, heavy, cruelty

Positive: Hygiene, sterility, clarity, purity, cleanness, simplicity, sophistication, efficiency.

Negative: Sterile, elitist, coldness, barriers, unfriendliness.

Positive: Serious, warmth, Nature, earthiness, reliable, support.

Negative: humorless, heavy, lack of sophistication