Coming to the end of 2015, it is safe to assume that the majority of business owners understand the importance of digital security in the modern world. Not only is digital security important for the success of your business and the protection of your company and customer or client information, but since SSL/HTTPS encryption is now a Google ranking signal, your digital security also plays into how well your company website ranks in the SERPs and therefore how well it performs overall.

Business Success Linked to Website

The SSL Difference

SSL certification for websites is easy to set up with assistance from companies like that of 1&1 (partnered with industry leaders GeoTrust), and the majority of ecommerce sites should already have protection in place checkout page, yet one page out of all is proving to no longer be enough. What this Google security ranking – expected to increase with significance as the years go on – means is that every single page under your URL has to be going through an SSL certified HTTPS. A secure checkout is necessary, but an overall completely secure website is becoming the industry standard.

First and foremost, an SSL certificate is a Secured Socket Layer that encrypts an organization’s details and digitally binds them through a cryptographic key. Why SSL makes a difference is because all SSL certified URLs must first be approved by a governing authority, which performs identity checks before validation. This means that websites meant to defraud the public or be involved in criminal activity cannot pass this sort of regimented screening. This ensures then that all of the data on your site is secure for all browsers and remains protected against criminal hacking.

What Does My Business Website Need?

The type of SSL certificate that your business website needs depends entirely on the type of business that you are conducting. For example, whether you sell products and services online and receive financial transactions or are merely protecting digital information.

There are three types of SSL certifications:

  1. Single Domain SSL Certificate
  2. Multi-Domain SSL Certificate
  3. Wildcard Domain SSL Certificate

A single domain certificate is as straightforward as it sounds, it protects a single domain. Likewise, a multi-domain certificate protects multiple domains (up to 100) under one SSL certificate. A wildcard domain certificate is a little trickier; it protects a domain and unlimited subdomains associated with that domain. Multi-domain certificates are less secure, however, than single or multi-domain certificates.

If you are a large company with international webpages, you will most likely want a multi-domain certificate with organization validation. A smaller company website concerned with only one domain can go for a single domain certificate with domain validation. If, however, you are taking in any personal information and especially financial information via your website, you will want to ensure that your single or multi-domain certificate is an extended validation certificate.

Extended validation requires a more thorough validation process, including domain ownership, organization information, legal existence, awareness of and approval of SSL certification request, plus documentation which can certify the identity of the organization, along with other additional validation steps.

Ultimately, all SSL certificate types follow the same encryption principles, so they operate under the same security level. Picking the right SSL certificate is really a matter of tailoring it to your unique business needs and the type and amount of data that needs to be secured.