Business opportunities are everywhere, and a successful person knows having business cards at hand opens additional doors of commerce. However, all cards are not created equally, varying in size, design, and function.
Before investing in business cards, consider the types and additional enhancements involved in the process and available to those making a memorable impression.
Basic : A basic business card will at least feature minimal information (name, address, email, title, etc) printed on cream or white-coloured stock paper. Basic cards should really only be considered as an option when funds are limited, or to use as a stop gap while your real cards are getting printed. Of course, if you are an upstart or you are just trying out a business venture, printing your own card is an option, particularly if you are a creative as your card can give you the opportunity to showcase a sample of your work. Make sure you use quality inks and materials and get familiar with online ordering and suppliers like StinkyInk.
Picture : Having potential clients remember a face is important to real estate agents, lawyers and service providers. For those with high-end products, a picture enhances a basic card and provides more information for those who are visual learners.
Tactile : A business card makes impressions beyond colour, size, and text. How a business card feels makes a memorable impression on potential clients. Aside from a thicker card stock, businesspeople make impressions with unusual shapes, angles, edges, folds, and embossing. A photographer could design a business card that is cut in the shape of a digital camera, for example. Prices rise as additional frills and enhancements are considered, yet a lasting impression is worth the investment.
Multipurpose : A business card provides more than added information to a potential client. A number of vendors affix coupons and savings codes to all promotional material, serving multiple purposes. Creativity knows no bounds when it comes to special functions. Some examples are bakers with inserted chocolate cards; mechanics present cards with wheels; and, eye doctors feature a mini eye exam on the back. Get creative and make an impression with multifunction cards.
Weight : As mentioned, those who want to make a tactile impression pay greater attention to the weight of the card. 80-pound cover stock is the default weight for most vendors. Heavier paper costs more but makes a grander impression.
Finish : Choose smooth, linen, or a laid finish. Another tactile feature, smoothness counts when making an impression, especially on those who have experience with high-end paper. Laid is the most popular and smoothest, yet limiting the finish and investing added concern toward another element is also common.
Colour : Those with recognizable brands and colours introduce a number of hues. Catalogues feature five to fifteen colours. However, theoretically, consumers may choose any blend of hues imaginable for a custom card.
Quantity : Think ahead regarding added business needs; if youâ€™re operating a steady business, or a busy freelance artist or salesperson who constantly meets potential clients, business cards are an ongoing need. High-quality cards are not expensive, yet it saves to print in mass amounts.
Digital Age : Donâ€™t dismiss the importance of the digital age. Include Facebook business pages, Twitter handles (with business-related hashtag), Skype addresses, and other digital-age-related info and avenues of contact.
Thereâ€™s never a second chance to make a first impression. Consider weight, size, function, and colours of proposed cards. Speak with professional vendors about options and ways to save on mass print jobs. Business cards are an indispensable tool of burgeoning and successful businesspeople.