Branding is the identity of your company, a logo, a name, a design or a symbol, anything that signifies you and your business. The importance of branding has never been higher, with such competition it is important that your business stands out from the rest. A successful branding of your business will tell people who you are, what you do and how you do it. Smart people in advertising understand the importance of branding from a marketing point of view and know how to maximize a company’s branding potential. The worlds of science and industry have combined and never before have we had as much data about our customers, data which you need to use when creating your brand. Here is why it is so important.
What having a strong brand will do is get you into the mind of the consumers, it will plant a seed about you and your company. Imagine if you have a great product but poor brand, naturally people will talk about your product, but few about your company. Adding a great brand to your excellent product will ensure that people always remember who you are and how great your products are.
It has never been easier to set up a new business than in today’s world, anyone with an internet connection could set up an online business and run it from their laptop. The popularity of entrepreneurship means that there is an incredible amount of competition out there and you need to stand out from the rest. A powerful brand will help you to take a piece of the market share and become noticed in your sector. With so many companies coming and going, consumers simply look at products and not companies, this often prevents them from returning. A strong brand image can avoid this and ensure consumers give your company further business.
If you have already worked hard to create a successful brand image then when it comes to marketing, much of the work will have already been done. Videos, content, social media and SEO marketing all become a lot easier when they are based on an already existing brand and its values. Every aspect of marketing will be defined by your brand image which will make your marketing easier to recognize from a customer viewpoint.
A brand creates trust and loyalty between you and your clients, the name, logo and image of your brand should relate to your target customers. In doing this you will be resonating with how they feel and will improve your levels of engagement. Take a company like Papa Johns for example, a name that gives the illusion of an pizza shop that uses traditional recipes, it feels inclusive and family orientated, it is simple and effective and its branding and image has barely changed over the decades. Memorable and smart branding is how you will gain the confidence of your customers.