People has not only seen the launch of new ZenFone 3 range smartphones by ASUS at Zenvolution event in India on 17th August but even seen the launch of two premium laptops. This event has made India the first company to witness the access of the beautiful smartphones. Along with it, India has also seen the launch of ASUS Transformer 3 Pro (versatile PC) and ASUSZenBook 3 (lightweight, premium, and ultra-sleek design notebook). All the announcements were being made by the ASUS CEO, Jerry Shen and guess who walked the ramp as the brand ambassador?


Yes, she is the one who walked as the showstopper which was organized in association with the designer-duo, Narresh and Shivan for celebrating the success of Zenvolution. The designs of these designers marked the reflection of the slim and the modern looks of the new ASUS smartphones line-up. After making a debut at the Computex 2016, the ZenFone 3 series smartphones has become a global sensation among people. The range of these ASUS smartphones has all the features which are looked by the users while buying a smartphone as well as reflect the philosophy of the design.


I would like to share the exact words spoken by Mr.Shen at the event that “We are ecstatic to introduce the ZenFone 3 Series, which redefines luxury with superior performance and design, to consumers in India, one of our priority markets globally.” Don’t you think ASUS is working really hard for their customers? I think that yes, ASUS is working perfectly for targeting people globally.

Come on! Let’s talk about the ZenFone 3 series smartphones and laptops which have been launched at Zenvolution event in India.

ASUSZenFone 3 (Giant for Photography)

Zenfone 3 (1)
The ASUSZenFone 3 smartphone marks the new era of smartphone PHOTOGRAPHY. It features 5.5-inch display, 3.0 PixelMaster camera of 16 megapixels, 6-element Largan lens, f/2.0 large aperture, Sony IMX298 sensor and TriTech auto-focus subject-tracking. It also features a protection of sapphire glass lens which is resistant to any damage or scratches as well as ascertains the clarity. Also, it offers true 4K UHD video recording, color-correction sensor for true-color photography and both electronic as well as optical image stabilization for shooting blur-free videos and shots. This smartphone will be available with two RAM and internal storage variants, that is, RAM of 3GB with internal storage of 32GB or RAM of 4GB with internal storage of 64GB. It runs on Android M- 6.0 with ZenUI 3.0.

ASUSZenFone 3 Deluxe (Pure Metal Beauty)

ZenFone 3 Deluxe
The ASUSZenFone 3 Deluxe smartphone features super-AMOLED 5.7-inch display with Qualcomm Adreno 530 GPU, RAM of 6GB, Qualcomm Snapdragon 820 processor and integrated X12 LTE modem. All these features together will help in delivering excellent performance by the device with a capacity for media, demanding apps and games. This smartphone produces rich and vibrant colors in outdoor lightning and has got an ultra-thin bezel which gives it a premium, deluxe look. It comes with 23 megapixels rear camera and runs on Android M- 6.0 with ZenUI 3.0. The internal memory is expandable up to 256GB.

ASUSZenFone 3 Ultra (Ultra Sound and Vision)

ZenFone 3 Ultra
The ASUSZenFone 3 Ultra smartphone features 6-8-inch FHD IPS LCD display with 32 megapixels rear camera, 8 megapixels front camera, Qualcomm Snapdragon 652 processor and Adreno 510 GPU. It is an incredibly awesome looking smartphone which has a sleek and slim design and has got full-metal unibody chassis. The ultra-slim bezel gives the display of this smartphone a 79% viewing area while it has got minimized overall weight and size. It also features ASUSTriTech auto-focus system and integrated with X8 LTE modem. Also, it has got RAM of 4GB and a fingerprint sensor.

ZenFone 3 Ultra (2)

ASUSZenFone 3 Laser (Ultra-Fast with Laser auto-focus)

The ASUSZenFone 3 Laser smartphone features a full-HD 5.5-inch display with internal storage of 32GB, RAM of 4GB, Adreno 505 GPU, and Qualcomm Snapdragon 430 processor. It runs on Android M- 6.0 with ZenUI 3.0. It has got a sophisticated aluminum alloy design which enhances its luxurious good looks. It has got comfortable rounded sides with enhanced diamond-cut edges. This smartphone features a contoured 2.5D glass touch screen which has a curving rear cover, easy and comfy to hold in hands.

The ZenFone 3 smartphone is available at all the leading retail stores and major e-commerce websites at a price of 21,999 INR. The other three Zenfone 3 smartphones, Deluxe, Ultra and Laser will be available at a price of 49,999 INR, 49,999 INR and 18,999 INR respectively by mid-September 2016 on all leading retail stores, ASUS exclusive stores and e-commerce websites.

ASUSZenBook 3 (Sleek-designed Notebook with Unprecedented Performance)

ASUS ZenBook 3
ASUSZenBook 3 is a premium, ultra-sleek designed notebook which is powered by Intel Core i7 processor with RAM of 16GB. This notebook ensures great performance delivery. It has got a next-gen USB Type-C port with a powerful quad-speaker audio. It features a 12.5-inch display with a tough edge-to-edge covering. Also, it has got a scratch-resistant Corning Gorilla Glass 4 protection. It provides maximum display size with 82% of screen-body ratio. ZenBook 3 has got 19.8mm key pitch with a full-size backlit keyboard and a glass-covered touchpad. It has also got a handwriting support for enhanced usability with a fingerprint reader, Windows Hello support, palm-rejection technology and smart gestures. The one-touch access allows users to sign in the notebook quickly in a secure way without PIN or password. It offers 9-hour battery life and claims to get a 60% battery with a 49-minute charge.

ASUS Transformer 3 Pro (World’s Most Versatile PC)

ASUS Transformer 3 Pro
The ASUS Transformer 3 Pro claims to be the world’s most versatile PC which is powered by Intel Core i7 processor and features RAM of 16GB with 1TB PCIe x4 SSD to ensure great performance. It features USB Type-C connector which supports the devices with USB 3.1 Gen 2 at a speed of 10Gbps. It also has a support for the dual external 4K UHD displays. It features USB 3.0 and HDMI ports to make the connectivity more convenient. Apart from this, this PC features 13 megapixels rear camera which ensure capturing of videos and photos in high-resolution. It also features Windows Hello facial recognition combined with its front camera which allows users for a quick glance.

The ZenBook 3 and Transformer 3 Pro will be made available by October 2016 at a price of 1, 47,990 INR and 1, 44,990 INR respectively on the major e-commerce websites and the leading retail stores.

So, Go and Grab your device now! :D