Are you the master of a skill or craft youâ€™d like to share with others? If so, video is undoubtedly the best choice for a tutorial. Analysts believe that 80 percent of all consumer internet traffic will be video by 2019. Now that you have an audience, all you need is this guide on the art of the tutorial video.
Image via Flickr by jonsson
Youâ€™ve heard the adage that a picture is worth a thousand words. A video tutorial is a motion picture, and a study by Forrester Research suggests that a minute of such content is worth 1.8 million words. The math alone indicates the superiority of your video tutorial over a written one.
There are potentially lucrative financial benefits as well. The average cost per thousand views (CPM) determines your payment at YouTube. Their CPM rates generally fall between $1.50 and $4 after Google takes their cut of 45 percent. If your video tutorial receives a million views, you stand to make as much as $4,000!
Attract New Clients
The largest benefit of your tutorial doesnâ€™t come from ad revenue, though. Itâ€™s the way that your video will attract new customers. People who watch your work will view you as an expert in your field. Theyâ€™ll offer you job opportunities, and theyâ€™ll pay more due to the respect they have for you as a professional. Best of all, you can create a tutorial for any field. So, itâ€™s a client-building strategy that crosses all boundaries.
The most amateurish mistake you can make is to press â€œrecordâ€ on a camera and start winging it. Think about the issue here. YouTube is your likely target audience since they have a billion users. Youâ€™ll want to stand out from the crowd, which isnâ€™t easy. Content creators add 300 hours of video footage per minute. You wonâ€™t differentiate yourself without some planning.
Become a Script Doctor
Thereâ€™s a second downside to winging it beyond the lack of distinguishing characteristics. You also wonâ€™t entice viewers by speaking extemporaneously. You need to plan your message. Start with an outline of the topics you plan to discuss. Add bullet points under each section to signify the important aspects of each subject. Also, try to avoid any industry terms that could confuse neophytes. You want to write something accessible to everyone. Thatâ€™s a calling card of all the best online tutorial videos.
Hire a Pro
There are countless steps to creating a great video tutorial. As an amateur, you can already see how many of them youâ€™re likely to forget. Rather than waste your time on a low-quality production that wonâ€™t garner attention, hire a professional.
There are many benefits to this strategy. An experienced production team can handle all the light and sound issues that amateurs donâ€™t understand. They can provide tips on how to entice consumers through more marketable language and visuals. Finally, they can handle the tricky post-production process that could cost you hours of bungling while you try to decide how to structure the video segments.
Making a tutorial is an admirable goal. Itâ€™s also a potentially rewarding one. Simply follow the guidelines above, and youâ€™ll have a worthy online tutorial that will earn money and attract new customers.