In the midst of all the excitement you feel when youÂ get a website, it’s easy to lose sight of the details that can either make or break your online presence. Here are a few tips for making your website user-friendly, thus more likely to attract visitors and purchases.
Be easy to contact: You can have a great-looking website, an excellent product, a top notch sales team, and great customer support. However, none of that will do you any good if you’re difficult to reach. Website visitors tend to have very short attention spans. If they can’t find what they’re looking for right away, they’ll click away from your website faster than you can say “profit loss.” Put your email, phone number, and other contact information in places around your website where no one can miss them.
Be organized: No one likes a cluttered website. Multiple images, difficult navigation, and a poor layout can quickly turn your website visitors off. In order to achieve user-friendliness, it’s best to stick to minimal page elements.
Be coherent: Clear communication is key when it comes to your website, so make sure you’re getting your message across. If you have trouble communicating via the written word, have someone double check your copy before you post it to your website. If you have the budget, hire someone to do your website copy writing for you. This is a very worthwhile investment to make, since a beautiful website simply can’t compensate for an unclear message.
Be fluid: No web surfer likes clicking a link only to get an error message. Broken links are the bane of the internet. Test your website for broken links before you launch it, and do this every week. You want your website experience to be as smooth as possible.
Be fast: A slow-loading website can be deadly to website conversions. One study by Akamai Technologies, commissioned through Jupiter research, showed that website visitors will only wait an average of four seconds for a website to load before clicking away. If you find that your website loads too slowly, perhaps you need to lighten the load. Shrink large images, or remove extra features like Flash videos that can cause slow loading times.