No matter what end of the business you are in, from web development to blogging, chances are you will always be working with many more than one website. For this reason life can quickly become a nightmare as you try to manage each site effectively by picking up where you left off and remembering what needs to be done when on each site. Here are 5 tips to help you work with multiple sites and come home at the end of the day with some semblance of sanity.
Set up Clear Guidelines
If you are working with a team of web developers or content writers, the one thing you want to strive towards is consistency across the board in all you do. From strategizing SEO campaigns to best practices in working with clients, you need to have a standard operational policy that must be adhered to by all members of the team. This is especially important when it comes to such things as building rank for your clients with SEO keywords.
It is vital to avoid the appearance of promulgating spam and guidelines should be established differentiating mobile SEO from desktop SEO. For example, SEO for mobile devices needs to be shorter to comfortably fit smaller screens and should target keywords mobile users would be most likely to search for. Clear guidelines can ensure that everyone is on the same page at all times.
Work in the Cloud
Another great innovation in recent technological advances is cloud based computing. As often as you can work in the cloud, the further afield your workers can go. It will not matter if they are in Hong Kong, London, Dubai or Los Angeles. All members of your team can access any and all information at the click of a mouse and then edit spreadsheets and client data bases as needed. Again, this will work towards keeping all team members on the same page while documenting for management what has been done, when and by whom.
Utilize Password Manager Software
When working with multiple sites, the one problem that often occurs is passwords get lost in the shuffle. It is imperative to understand that each person with access to a websiteâ€™s admin panel should have their own levels of access as well as their own passwords. Password Manager software by well-respected Internet security companies like Trend Micro can enable each user to keep track of his or her passwords effortlessly and efficiently so that their Mac can keep those passwords secure in the background and ready to be called up as needed.
While this might seem like a managerial task, each and every team member should be alert as to who is working on what on each site. Regular staff meetings can help to keep the team in touch with what is happening on their projects and if it is impossible to meet in person in the conference room, teleconference utilities are also available so that everyone is meeting in real time from wherever they happen to be around the globe. This is of vital importance when building websites because clients are paying for customized sites and SEO content that needs to be unique in order not to be penalized by the Google monster.
Assign Project Managers
As your company grows it is in your best interest to assign project managers to various projects you have going on. You might want to assign them by location or perhaps by job classifications. One project manager could handle technology while another could be in charge of content and another yet in charge of marketing and so on. Some companies working with multiple websites assign project managers on a client focused basis. Each project manager is assigned a client and is then responsible for maintaining that clientâ€™s site from conception through ongoing updates. Whatever works best for you company is how you should approach assigning project managers, but it is important to always know who is in charge of what.
Working with multiple websites doesnâ€™t need to be confusing or stressful. If you establish clear guidelines early on, make databases and project information available to all team members no matter how remote, securely manage passwords and avoid redundancy in work efforts, you will find that you can efficiently work with literally hundreds of sites and never crack the first bead of sweat. Just remember to assign the best team members as project managers and your life will be so much easier. Those who show excellent leadership and communication skills can be your liaison between clients, other teams and your upper management. With these five tips in mind you can rest assured that managing multiple sites really isnâ€™t as difficult as you had imagined. Itâ€™s all about efficiency and these five tips are the key.