Mailchimp is currently one of the most popular email marketing service providers (ESP) in the market, having safely delivered millions of emails to subscribers around the world.
SendPulse is a relatively new email marketing service, but it has taken the ESP market by storm with loads of new features. It thrives on its simplicity and ease of use that beginners and professionals alike will love.
In this article, we’ll show you 5 Reasons Why SendPulse Is an Excellent Alternative to Mailchimp:
1) SendPulse’s Free Plan is Better
SendPulse and Mailchimp are two of the very few ESPs that offer a free forever plan. While the free plan offered by Mailchimp is pretty good, a few of its premium features such as email automation and send time optimization are accessible only to paid users.
That’s not the case with SendPulse. Under SendPulse’s free plan, you can use features such as scheduled (automated) emails, web push, and resend to unopened without having to upgrade to any of their paid plans.
2) SendPulse is Cheaper
Even when you do decide to upgrade to any of SendPulse’s paid plans, it still manages to be cheaper than Mailchimp.
Here’s a snapshot of SendPulse’s list-based plans:
On the other hand, Mailchimp’s pricing is confusing to say the least. The pricing is split into 3 categories – new business, growing business, and pro marketer. If you choose new business, it’s essentially their free plan. Their list-based plans are listed under growing business.
Here’s a snapshot of Mailchimp’s list-based plans. The price increases as your email list grows.
3) Free Web Push
As mentioned earlier, SendPulse allows its users to leverage web push aka push notifications. Web Push allows your readers to get instant updates on their desktop whenever you post new content on your blog.
Web Push offers a new way to alert your subscribers in a non-intrusive way. No other ESP, including Mailchimp, offers this feature at the moment. And it’s even offered for free by SendPulse.
4) Simpler Dashboard
If we were to compare the two ESPs with respect to simplicity and ease of use, SendPulse will emerge as the clear winner.
SendPulse’s user interface is well-designed and the navigation is simple. The dashboard features all the important information for email campaigns.
Mailchimp’s dashboard takes some time to get used to. It’s cluttered and confusing, and if you’re a beginner you may find navigation to be a bit difficult.
5) Better Customer Support
Customer support is critical to the reputation of a marketing company. As such, it’s important that companies treat this aspect of their business seriously.
SendPulse offers 24/7 phone and chat support to address queries from their users. In addition to these, SendPulse users have a number of options to turn to if they run into problems while using the product:
- A Knowledge Base page, featuring basic information concerning all the features that SendPulse offers.
- An Email Marketing Glossary which can help beginners learn basic email marketing terms
- An FAQ page where you can get most your questions answered
- A Video page with explainer/tutorial videos
- SendPulse also has an active email marketing blog that covers email marketing topics and updates users on new features
In contrast, Mailchimp’s customer support is pretty ordinary and leaves a lot to be desired. This is because the company doesn’t provide telephone support, citing cost control as the reason. For the same reason, they don’t offer live-chat support either. The email support is provided only if your query is not addressed in their resources or FAQs section.
In summary, SendPulse offers better features and manages to be cheaper at the same time.
Startup owners and professional bloggers who are in search of an affordable, yet reliable email marketing service will be better off with SendPulse than Mailchimp.