Google Analytics in a lay man’s language is basically a service that helps you to study the statistics related to your blog or website. It helps you keep a track of how many people visit your blog, how do they visit your blog, from which device? From which OS? Every movement on your blog is recorded. Google Analytics is the most widely used website statistics service till date, which proves its success and that it is the world’s favourite, It is surely trust worthy.
Also Read: – 5 Strategies for Being a Successful Blogger
The latest version of Google Analytics which is Asynchronous has been upgraded which is now more sensitive, accurate and efficient and allows users to have 50 profiles! It can track visitors of your websites from all over, including social network sites, search engines, referring sites. Also displays pay per click network ads, advertising, email marketing and digital collateral; example: links within pdf documents.
How to begin?
Now, that you have made up your mind to attach Google Analytics to your website, let us see how to begin your work.
1. Installation of the tracking code
Once you have made an account on Google Analytics the very first step is to embed the tracking code in your website. If you are using a CMS like Blogger WordPress, you will get a separate option in your theme options to add the tracking code while if you are not using any CMS then you will need to embed this tracking code in <head>section of your blog.
2. What can you inch?
Once you are done with the installation code, you can measure the following things with your analytics account:
Visitors: obviously google analytics is all about counting in the number of visitors coming to your blog,how often do they visit you blog, which browser they use, which mobile platform they use and a heck of more things.
Traffic Source: After the amount of visitors the second thing which is prior to be known Is the traffic source of your blog, from where does this traffic comes after all? So Google Analytics will tell you from where the traffic is coming to your site.
Content: This page will keep track on some specific pages and will tell you how do people come to your site and how do they exit. It will basically tell you the behavior of your visitor.
Goals: Aiming for some objectives? Reports in Google tab will help you to do so.You can find here the data about the desired action like purchase they make, downloads, and lot more.
Ecommerce: If you are running an eCommerce site,Google Analytics eCommerce tab comes in hand with useful information like transactions, revenue activity information and more.
3. Working with report data: Before you start thinking too ahead, get back to the basic, and learn how to read the daily reports of your website, and how to make that report work in your benefit, to maximize your profits. Learn how to study all the charts and pie-diagrams and graphs.
After these 3 steps, you are now ready to work with Google Analytics.
Every service of Google has some specialty, likewise there are many advanced features of Google Analytics which are left to be explored by you like:
1. Advanced Partitions: You can receive reports of your website according to partitions or divisions. You make the divisions yourself, and we will send you the reports accordingly.
2. Customisation: well Google love customization. After all it is your very own personal touch. So, it offers Customized reports, in which it will report only about those activities about which you care and which are essential for your prosperity! Analytics also offer customised email reports, which will be delivered to you just the way you want it, carrying information only about those activities that are required urgently by you.
3. Flash tracking: This helps you track how many people
4. Mobile solutions: There a range of mobile services available on Google Analytics that help you keep an eye on your website. There is also an app available which helps you get real time statistics on your cell!
5. Analytics features: Google analytics offers many analysis features such as
- Social Analytics which help you measure success of your website through social media programs, and how times your website gets shared, etc.
- Mobile Analytics which measure the kind of impact your mobile has on your business.
- Content Analytics tells you which part of your website are a success and gaining maximum hits while which one needs improvement.
- The Conversion Analytics let you know about the number of clients your website attracts and statistics about your clients.
6. A wide range of other features are also included in Premium Services for our elite clients, several kinds of measurement tools like pie-charts, new improved user interface, cross channel insights, multiple dashboards for a smooth experience. You will also develop your own analytical skills and in no time you’ll be reviewing online campaigns and data effortlessly.
Working with Google Analytics has never been easier and more rewarding. Start tracking with Google Analytics, achieving success and popularity has never been easier!